Opus Financial Partners provides advisory and capital raising services to Advice Media, LLC in support of its acquisition of East Coast competitor MedNet Technologies
Overview of Transaction
Advice Media, LLC (“Advice Media”), an industry leader in digital marketing for healthcare professionals, provides comprehensive digital marketing services to enhance patient acquisition and retention.
Advice Media’s innovative digital marketing services are recognized nationally for sophistication, customer responsiveness, and user-friendliness.
The company’s acquisition of MedNet Technologies follows its successful acquisition of Everyday Doctors in November 2013 and of E6 Interactive in February 2014.
Significance of Transaction
Opus Financial Partners’ advisory services provided Advice Media with the necessary expertise, institutional know-how, and vision to execute the company’s strategy and growth initiative.
The newly acquired New York location will provide Advice Media with a seasoned East Coast sales team and additional scalability to its world-class development and customer service platform.
Opus Financial Partners' Role
Opus Financial Partners advised senior management on financing and strategic options for the acquisition.
Opus Financial Partners evaluated, negotiated, and raised senior and junior financing options to complete the acquisition.
Opus Financial Partners facilitated a capital investment in Advice Media that resulted in an institutional capital structure and the necessary working capital to meet the company’s strategy and growth needs.
Opus Financial Partners (OFP) is a member of FINRA/SIPC.